Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”
With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites or search engine results with related content that have agreed to show ads.
Pay-per-click advertising is available in the sponsored section of most major search engines. Most engines have an auction-based bidding system in which keyword costs can range from pennies to $40 per click or more in the most competitive industries. If you don't know what you are doing, you could easily waste your time and money. That's why your PPC advertising and management is best handled by the professionals at Submit Express. We will install tracking tools to measure your Return On Investment (ROI) and use only the best keywords that can maximize profits for you. We offer setup, monthly management, tracking and reporting services. We are a Google AdWords Partner.
The pricing varies depending on the number of keywords and which search engines you pick. There is an initial setup fee and a monthly fee that starts 30 days from your sign-up date. Additional monthly deposits will be required for each engine to cover your PPC charges. You can set your own budget, but generally we recommend spending a minimum of $500.00 a month. PPC minimum rates vary from engine to engine. Yahoo Search Marketing starts at 10 cents per click, Google starts at 5 cents per click (higher for most keywords). You will have to specify the maximum monthly expenditure for each keyword.
Please complete our quote request form for a site-specific price quote or if you are interested in signing up for our PPC services.
We are committed to providing our clients with tailored solutions catering to their needs. You will find here testimonies from several of them, based on successful business cases.
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