A ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the audience. On that note, it should also be stated that a designer cannot “make” a brand – only the audience can do this. A designer forms the foundation of the brand.
Many people believe a brand only consists of a few elements – some colours, some fonts, a logo, a slogan and maybe some music added in too. In reality, it is much more complicated than that. You might say that a brand is a ‘corporate image’.
The fundamental idea and core concept behind having a ‘corporate image’ is that everything a company does, everything it owns and everything it produces should reflect the values and aims of the business as a whole.
It is the consistency of this core idea that makes up the company, driving it, showing what it stands for, what it believes in and why they exist. It is not purely some colours, some typefaces, a logo and a slogan.
As an example, let’s look at the well known IT Company, APPLE. Apple as a company, projects a humanistic corporate culture and a strong corporate ethic, one which is characterised by volunteerism, support of good causes & involvement in the community. These values of the business are evident throughout everything they do, from their innovative products and advertising, right through to their customer service. Apple is an emotionally humanist brand that really connects with people – when people buy or use their products or services; they feel part of the brand, like a tribe even. It is this emotional connection that creates their brand – not purely their products and a bite sized logo.
Once you decide to get your branding done from WebGhar, our branding team will help you throughout the process till you get satisfactory results. In our branding team apart from our creative people we have got numerologist, astrologers, and Industry experts on our panel.
We are committed to providing our clients with tailored solutions catering to their needs. You will find here testimonies from several of them, based on successful business cases.
"We had a pretty clear idea of what we wanted, but we needed help organizing our thoughts and preparing a solid plan to launch our business website. WebGhar was extremely helpful and encouraging throughout the process. Thank you WebGhar!"
“I have had a great experience with WebGhar, and would definitely recommend it to anyone looking to get good quality SEO work done.”
"Very excited & beyond pleased with my new site! I've received several compliments & have raved of your crew to others! Blessings to your family & business!"
"Website is awesome! You did an amazing job! Thank you."
“Legend WebGhar gave our new website the functionality of custom Multi-Language option which our old site was lacking. Now our navigation is intuitive and managing and updating our content is a breeze.”
"Just wanted to pass along how happy I am with the work that WebGhar and your team did in giving our website a facelift. It exceeded my expectations exponentially. As always, it’s great working with you and your company. I’ll keep referring you to my friends.”